Customer Segmentation

Recognising ‘one size doesn’t fit all’ we help brands identify sub-groups, decide which to target and how to engage – typically leveraging demographic, usage, attitudinal and needs-based information. To ensure segments become practical tools, we create ‘golden questions’ that allow quick identification of the segment to which a consumer belongs - and, by fusing survey and client-held information, we can predict the segment identity of every person on a customer database. Outputs are always creative - using everything from statistically authoritative presentations to immersive theatre that brings segments to life.

Case study