Channel Strategy

As shopping in the omni-channel era grows ever-more complex, we unpick consumers’ missions/shopping journeys and where these are changing - identifying how brands can optimise their channel strategy, develop new formats and fine-tune existing propositions. Our work here usually involves gaining market-wide understanding of behaviour plus deep insight on a brand’s formats, how these are perceived and used. Techniques are expertly tailored to the brief – from in-the-moment work that unpicks current behaviour to workshop-style sessions for more blue-sky projects.

Case study