Top-class IT

Over the last 15 years we have consistently invested in our in-house IT capabilities to give us total quality control and maximum responsiveness. Q-Gen, our proprietary software, provides attractive, cost-effective surveys. Bespoke, responsive portals then make the data immediately accessible, in a polished and easy-to-digest form, for all stakeholders.


Our clients make big decisions on the back of our research, meaning top-quality fieldwork is a must. That’s why we have the best interviewers and recruiters in the field – overseen by a head-office team with a long track record of delivering smooth-running, high-standard projects. All UK interviewers are ABA-employed and trained to use tablets for fast and accurate results.

Viewing facility

The White Rooms is ABA’s purpose-built window into consumers’ minds. Designed by researchers, it represents the perfect blend of modernity and comfort whilst delivering the very highest levels of service.

To find out more, visit our dedicated site: