ABA Blog

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Posted on Jul 12, 2016

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FREEDOM: TED talk – Forget shopping, soon you’ll download your clothes

Posted on Dec 18, 2015

Check out the latest TED talk by Danit Peleg, Fashion designer and creator of the first 3D-printed fashion collection, created entirely using home printers. The presentation shines a light on the future, digital world of fashion and makes comparisons with music – both being rooted in the physical.

DESIRE: Black Friday and the thrill of the hunt

Posted on Dec 18, 2015

This year physical stores took a more measured, mature approach to Black Friday – carefully managing footfall and even downplaying expectations. Britain is still getting the measure of the event and, for now, gravitating to the tamer world of online and mobile shopping.

FREEDOM: Mitsubishi pencil reminds us that customers add the real magic

Posted on Dec 18, 2015

In Japan Mitsubishi Pencil has been petitioned for discontinuing a range of popular pencils beloved by architects and animators behind manga cartoons. Clearly these creatives value the product for its function and familiarity, but the level of passion that greeted the news goes far beyond this – demonstrating how objects can be invested with magic.

BELONGING: The marked rise of charity links this Christmas

Posted on Dec 08, 2015

Major UK and US retail brands have partnered with causes this Christmas, providing another reason for consumers to choose them and giving back to the wider community: John Lewis and Age UK, Sainsbury’s and Save the Children, The Body Shop and Water Aid, Macy’s and Make-A- Wish.

IMMERSION: ‘Stuffocation’ book advocates experiences are the answer to happiness

Posted on Dec 08, 2015

Materialism (wanting ‘stuff’) is making millions of us feel joyless and anxious, according to James Wallman, author of ‘Stuffication: Living More with Less’.